Our Sustainability Pledge
We at NACU are committed to being a slow fashion brand. Focusing on 'season less' collections and reducing our footprint with pre-orders and limited quantities. Our 'Made to order' pieces are produced with dead stock fabric, reducing manufacturing waste.
We use minimal recyclable packaging and digital receipts to better serve our customers and environment.
Made to order? What does this mean?
For most of our styles, we do not stock inventory of finished product, instead we source deadstock fabrics to produce a purchased item.
We do this to reduce the growing waste of unsold inventory by the fashion industry. Due to this business model, all our pieces, when bought, come with longer lead times, allowing us to produce the product for the customer.
By keeping our production in-house and within our hands, it also gives NACU the opportunity to ensure out product meets our quality standards for our customer. Quality over quantity.
What are Deadstock fabrics?
+ Unsold, surplus fabric from fabric mills
+ Unused fabric bought by brands (traditionally known as “overstock”)
+ Fabric scraps from clothing brands
+ Damaged or imperfect fabric
In using these fabrics, we hope to reduce possible waste of unused fabrics and to not contribute in additional production of more fabrics.
Are Deadstock fabric sustainable?
Yes and no. Many articles diving into deadstock have many pros and cons. The common con being:
"Deadstock fabrics can be a relatively sustainable option, but in some cases, they may actually incentivize overproduction."
So what does this mean for NACU?
Part of our brand model is the production of limited quantities. To reduce clothing waste as well as a result of using deadstock fabrics. You have low MOQs, cheaper raw materials and limited stock, creating more exclusive pieces for our customer.
We understand while this isn't the perfect solution, we hope this is a great step in making a difference.
Image source: RYUCREATIVE
Article Sources: virtueandvice, imperfectidealist, twodaysoff